It’s been so goddamn long since I had my own blog.
LinkedIn and Medium have been my playgrounds of late. But there’s nothing quite like the smell of your own doorstep.
I’ll probably stop mithering my connections on those websites. With the added bonus for you – since you’ve bothered to hang out on Planet Dave – of not having to see the bilge I’ve been pumping out there.
A moment of catharsis
I don’t think I’ll ever change. Because I don’t want to, and because in a fatalistic way, I think it’s too late. I know you could argue that at 42 I’ve got plenty of time to grow a new skin but what if that deep down isn’t what I want?
I have matured considerably (imagine what I was like). Bien dans sa peau, the French call it.
I know that learning to code, the current belle du jour, is the most ridiculous idea. There are already literally millions of people fully trained and raring to go who can do that stuff for about 1% of your daily rate.
I know that digital marketing is largely an artifice. I wrote about that on LinkedIn but I’ll spare you the time: all these networks and platforms are junk unless your customers like them. You can’t reverse engineer customers. They either want you, or not. And if you’re not where they are, digital marketing is the biggest waste of time since Pokemon GO.
What I’ve been up to
I’ve been advising a pretty big health charity on its digital strategy. It’s hugely absorbing stuff. Wellbeing is massive. With more spare time and disposable income, people are focusing on how to extend their lives to enjoy it. Even Ariana Huffington’s jumped on board the wellbeing bus.
So we’re figuring out how to evolve our proposition to embrace this new paradox. How to better reach people with the things they want, when they want them. Martini, without the shaker.
This against a backdrop of austerity. Quite the challenge. But as you know well, I’m a sucker for a challenge.
What else, Dave?
I’ve been away from podcasting for quite some time. I auditioned last week as the new voice for Britain’s speaking clock. We’ll see how that plays out. At least it compelled me to build a tidy vocal booth under the stairs. Whammo.
These days outside of work I find great pleasure in reading about business, reviewing fiction books over at NetGalley, walking up hills and slowly going downhill.
I’ve been working with a number of companies on building their brands. Businesses small and large. My latest has been a pal of mine who is getting into web video (I did a series all about that) and is starting from scratch with a brand new brand. Property TV.
I had a good think about making this work. I ended up proposing a super sweet logo that uses the top of the TY in PROPERTY as ‘TV’ inside a YouTube-style lozenge. With the bottom of the T and Y tilting inwards to look like the legs of an old school telly. Will show you the final version soon. It’s great.
As you know, I love being useful. If I could be meaningfully useful every day, I wouldn’t aspire for anything else.
Why you need me
I’m not in any particular need for new clients who need a hand with their digital marketing strategies, voiceover work, podcast planning, video editing, or mastermind session coaching. I’m always happy to discuss them, though.
But if you want a catch up to brainstorm a business idea – I’m always interested! Drop me a line at firstname.lastname@example.org and let’s take half an hour one morning.
The next article’s going to be all about the incredible resources available to you the digital marketer. Rather than get caught in the junkyard of bogus tricks and techniques peddled by our friends the blaggers of marketing, I’ll be sharing things that work. That are free. That, sure, require your time and attention. But are worth every second.
It’s great to be back
Say hello below. Tell me what you’re up to. And if you fancy joining me on an upcoming podcast to talk about you and your dreams, that’s cool, too. You know how to contact me.